journal

Where am I heading?

For the last 20 years, I have been talking to clients about getting their projects launched. Starting in 1999, my neighbor asked me if I knew how to build a website. I didn’t, but within a few days, I had something running on Homestead (I think that is what it was called, o.g. Webflow 🙂 ). He wanted to build a clone of Napster with a Latin music focus. I remember a phone call we had to discuss the salsa dancers I had on the home page. In college, I built websites for Counter-Strike clans, and they would give me feedback in forums or with ICQ. Then 2005, now as a web designer at threefivetwo, and for the next 12 years, I can’t count all the different ways clients gave us feedback: In-person, Over the phone, Email, Basecamp, JIRA, Slack, Hipchat, Lynx, PDFs with written notes, physical print outs, etc.

Things get lost in the mix or misunderstood, there would be conflicting feedback, and clients can lose confidence as everything seems like a scramble to the line.

Getting sign-offs on projects whether you are a freelancer or agency is always an anxious time. For the client, it is equally stressful. One side of the conversation wants to feel good about sending the final bill, and the other side is scared; they might have missed something in the run-up to launch, is someone in their org going to yell at them, is the agency just going to disappear after they get paid.

With Punchli.st, I wanted to build a tool that makes both sides feel comfortable with sign-off, whether it be for the final invoice or launching to the world.

By getting everyone involved (allowing even people who have never seen the project) with the ability to view all of the feedback allows for better communication and a full understanding of the final product.

I have some general ideas for the next couple steps, but I wanted to think through what my Northstar for Punchli.st should be. It feels easy to get caught up in the product and lose sight of the bigger vision. When I think through what my ultimate goal is I keep zeroing in on giving stakeholders the confidence their website is exceptional.

This means there are no typos, copywriting/imagery represent the brand well, there are no design issues, everything looks great from mobile up to desktop, your target audience feels good about your choices, etc. All the things that go into giving you confidence in your website being ready for the rest of the world.


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Other Posts
New Feature Update
September 27, 2019

🎯 Direct Linking to Items You can now link directly to an issue regardless of what page the item is on. We load the correct page of your project site as well as scroll down to the annotation. These links are public; you can reference the specific item with your team or client. 🗃️ List-Only...

New Feature Update
July 24, 2019

Screenshots and Pages One of the more significant UX issues we have seen over the last few months is that it was hard to know which pages had feedback already. It took a little hunting, and we didn’t do a good job of showing how to get to the page listing. Now we have brought...

Read-Only Mode
July 10, 2019

Excited about this little feature since it came directly through customer feedback. Design Extensions in St. Augustine has been using Punchli.st to help get their client and team feedback. One thing they kept running into was feedback coming into late, so they wanted to be able to lock in all the feedback. We built a...

Marking Items Done & Topics
June 16, 2019

When you are trying to get a project done getting your stakeholders to focus is key. The design has been approved and the last thing you want is to introduce the ability to change something that is baked. One of the key aspects of any review is to focus in on what you actually want...

First pass at video onboarding
May 24, 2019

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My frictionless getting started
March 29, 2019

Until recently I had a pretty standard flow within my app. You sign up, create a project, share it out, and wait for feedback. I’ve talked previously about sticking to the critical path. I took a step back and consider how could I get a user to start collaborating on a project as quickly as...

Critical Path
March 15, 2019

Often times we can get caught up with the hundreds of other things we think we need in our products but you forget to take that step back and ask if my core product flow is working. ...

No one wants to add a line of code
February 12, 2019

I am learning the hard way that demos and on-boarding are two separate beasts. Sometimes it's hard not to confuse success in one for success in the other....

Why Solo?
January 26, 2019

Previously I wrote about what I knew I needed to learn in order to build a product. Occasionally I’ll get asked if I had so much to learn why was important to me to build Punchli.st alone. I’m sure there is some deeper psychological reasoning but the easiest way to explain it is I don’t...

How and what did you need to learn?
January 16, 2019

tl;dr Everything. One of the thing that surprises people when I talk to them about building Punchli.st is the fact that I had never written software before. I’ve always had a technical slant to my work, but I always leaned toward design and strategy. So one of my fundamental goals with Punchli.st was to learn...

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I built Punchli.st because keeping track of what is still not done and what issues everyone is running into is hard especially when you are racing to launch....

Where to start
December 7, 2018

I've been meaning to start this blog about my experiences building Punchlist, but it requires writing and putting myself out there, so I decided that was not fun and put it off... till now....

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